Before there was a brand, there was a little girl with paint-streaked fingers and a heart full of ideas.

Aditi grew up believing that colors could speak, textures could tell stories, and even the most ordinary spaces—a wall, a notebook, a cushion cover—could be transformed into a work of art. Her childhood trunk, stuffed to the brim with paints, sketch pens, and scraps of fabric, was more than just a storage box. It was her portal to a world where creativity reigned and rules were made to be broken (much to her parents’ horror, and her joy).

This love for imagination didn’t stay in the playroom. It traveled with her—to the classrooms of NIFT Kolkata, where she earned her Bachelor’s in Textile Design, and later to the vibrant studios of FIT New York, where she completed her Associate’s in Surface Design. Along the way, she discovered something powerful: design wasn’t just about making things look good. It was about storytelling, about emotion, about connection.

And that’s where this brand was born—from a desire to wrap childhood memories in fabric, to bottle up moments of wonder, and to create something truly personal in a world that often feels mass-produced. Every product is made with care, creativity, and customization at its core—because no two children are alike, and their things shouldn’t be either. Whether it's a gift from a doting grandparent, a parent prepping for a school trip, or a nursery that needs organizing with style, Aditi's designs bring imagination to everyday life.

For her, this isn’t just about design—it’s about celebrating individuality, adding charm to routines, and creating pieces that grow with your child.

Today, Aditi leads a brand that specializes in personalized gifting for children, where every product is designed to celebrate the magic of growing up. From whimsical prints to hand-finished details, every piece begins with a conversation—she believes that textiles can speak the language of love, warmth, and joy.

Because for Aditi, this brand isn’t just about products. It’s about creating a world where function meets fantasy, and everything is made with love, for the littlest humans who inspire the biggest ideas.